Jimmy Backius is a photographer and director born and raised in Dalarna, Sweden. Based in Stockholm, Backius has been a leading figure in the Swedish fashion industry since early 2000. His work is notable for its range. Showcases his instinctual ability to shoot both editorials and advertising with a modern and elegant effect. His minimalistic aesthetic and sophisticated use of light catches the natural beauty of his subjects. Backius has created still and motion advertising for numerous clients. such as H&M, Sisley, Moncler, ELLE, Vogue, Kappahl, Björn Borg and many more.